Twenty-five questions across six sections. Fill what you know — your Tangos counterpart will deepen the rest on the intake call. Your answers feed the signal engine that surfaces in-market accounts for you each week.
The basics. One paragraph and a few menus.
Used to seed firmographic enrichment.
Example: "We sell a workflow automation platform to revops leaders at Series B+ SaaS companies that cuts handoff time by 40%."
Order of magnitude is fine. Drives signal weighting and account scoring.
Pick the dominant motion. We will adapt signals to it.
Who's the right account, in plain firmographic terms. We turn this into the base filter for every signal we surface.
List 2–6. Specific is better than broad: "vertical SaaS for healthcare", not "B2B SaaS".
Headcount range and/or revenue range where deals close most reliably.
Where you sell today and where you will not pursue. Compliance / GTM constraints welcome.
Tools whose presence (in job posts, BuiltWith, LinkedIn) suggests an account is workable. Include integrations you require.
Patterns that look like ICP but do not convert. Industries, sizes, stages, or stack red flags.
Right account, wrong person — no deal. Tell us who has to be in the seat and what changes about them signal opportunity.
Person who can sign or kill the deal. Include common variations.
Person who runs the project internally and sells you up.
Events at the person level that flip a prospect from cold to warm. Be specific.
Newsletters, podcasts, Slack groups, conferences, subreddits, LinkedIn creators. Helps us mine intent and warm-intro paths.
The problem you solve, in your prospect's language. We mine public sources for these phrases and behaviors.
Use the customer's words, not yours. One per line.
Job-posting language, G2/Reddit complaints, RFP wording, LinkedIn posts, support forum threads. Be specific — these become signal queries.
What is the buyer trying to accomplish when they hire you? 2–4 jobs.
Real-world events at the company level that make the pain urgent enough to act on.
Incumbent vendors, internal hacks, "doing nothing." Names matter — we will track switching signals.
Time-bound events that make a fit account a now account. Pick the ones that have actually moved deals for you.
Multi-select. Add custom in the box below.
"Hiring 3 SDRs", "first VP Marketing", "RevOps Manager". The more specific, the better.
Multi-select. New person in seat is the single highest-converting signal in B2B — pick the seats that matter for you.
Press releases, partnerships, product launches, regulatory shifts. Specific phrases or themes work best.
Closes the loop. We use these to back-test the signal model against your real history.
Names, what they had in common at purchase, what triggered them, who was the champion. The more pattern, the better.
Disqualify earlier. Patterns we can detect from public data are most valuable.
Multi-select. We integrate where you already have data; no need to rebuild.